Don't just manage online conversations. Start them.
The Word Collective is focused on creating content people actually want to see, read, listen to and share, forgoing traditional advertising in favour of content marketing. We know how important digital mediums have become to defining trends and opinions, and through great content, we’re all about developing concepts and engaging audiences to get your brand’s message across without having to spruik it.
While you concentrate on making your business the best it can be, our collective network of talented writers will get your message heard. Our people are experienced editorial and media professionals: we know how to relate with your customers, and we draw from our deep-rooted expertise to produce specialised, accurate and accessible copy that ensures your brand is always on the pulse. As experienced planners, we’ll help you increase your brand’s digital presence and build relationships online, and we’ll create specifically curated concepts and content for your website, blog and social media platforms.
not why content,
it's about what content.
Digital content isn’t a monthly update; it’s a continuing conversation, in innumerable different spaces. Our journalists have the ability to translate a brand’s signature style into an approachable digital presence, while our customised approach to social media and website content will help steer your information to an audience through experiences, conversations and interactions.
A good grasp of social media builds relationships between you and your consumer. Any business can have a Facebook profile, but only a few know how to enhance their brand via the content they post. We’ll develop realistic, on-brand plans for creating videos, articles, and images for multiple platforms, releasing carefully curated content that people actually want to read (and share). We’re about the two-way conversation, and are good at getting people chatting.
We craft unique digital content around brands, from curated blogs to custom online magazines. You tell us what you’re all about and we’ll do the rest – developing concepts, content, layouts, and everything in between. There’s more to it than throwing a few articles together. We build stories around brands, making genuine personal connections with the community, both online and offline. The right content will see your brand grow organically, picked up by influencers and shared with the masses.
Bloggers play an important role in the world of social media. Think of them as influencers, disseminators, trendsetters and ambassadors with the resources to successfully promote your brand to a wide audience. We will help you harness their power through connecting you with the right voices in your industry. Our wide network of hugely influential bloggers come from a variety of fields, including media, fashion, beauty and music, so there’s always someone for the job.
Want to know how well your website is working for you? Analytics allows you to step into the shoes of your consumer, giving you an insight into how many users engage with your content. You can see how many impressions posts generate and what gets the highest click-through rates and shares. We will employ analytics to get a clearer idea of what content drives engagement. This way we can tailor future campaigns for maximum reach.
We believe words are the most important factor in determining the success of your business. Whether you need a press release, website copy or branding written up, we’ll provide words that speak to the essence of what your brand is all about. Our writers come from editorial backgrounds, so we know how to engage audiences and boost awareness without sounding like a manufactured ad. You can trust us to deliver your message.
Having the best website is a waste if nobody can see it.
That’s where Search Engine Optimisation (SEO) comes in.
We create innovative and ethical SEO plans using keyword lists, social media marketing, links and other industry tools to get your website ranking. A bespoke, flexible strategy will put your page in front of the people most important to your brand.
we’re a group of writers thinking differently, acting digitally.
Our wealth of media industry experience means we can connect you with some of the most established names in the business, calling on talent based on what your job requires. From finance to fashion, health, beauty and lifestyle, we have specialists in every field who can weave your signature style across the digital landscape. We don’t try to be everything for everyone. The Word Collective focuses on writing, enlisting the help of our sister agencies to assist in PR, marketing and design.
By employing a minimalist philosophy rather than a large, full-time workforce, our low overheads allow us to manage your project for minimal outlay and maximum impact. And though we’re still young, we’ve already worked with a range of bigwig clients like these: