As far as brands are concerned, Instagram is king. 71 per cent of consumers now purchase items based on social media referrals, so it’s never been more important for brands to have a visually appealing feeds. (more…)
The Virgin Australia Melbourne Fashion Festival (VAMFF) is swiftly approaching, and this year’s schedule goes beyond the runway shows. (more…)
Call us voyeurs but we love nothing more than trawling our fave bloggers, fashionistas and celebrities on Instagram. (more…)
Aquila – truly one of the best shopping sites dedicated to menswear – has recently undergone a content overhaul. They’ve teamed up with The Word Collective to develop engaging copy for their branded blog and product descriptions.
Over the past few months, we’ve delved into the wonderfully dapper world of menswear, adopting a strong, assertive, contemporary tone in devising words around their seasonal collections.
Who are the game changers in 2016? (more…)