The Age of Aesthetics: How to create a killer Instagram feed

As far as brands are concerned, Instagram is king. 71 per cent of consumers now purchase items based on social media referrals, so it’s never been more important for brands to have a visually appealing feeds. (more…)


The Virgin Australia Melbourne Fashion Festival (VAMFF) is swiftly approaching, and this year’s schedule goes beyond the runway shows. (more…)

Snapchat: Your front row ticket to fashion month

Call us voyeurs but we love nothing more than trawling our fave bloggers, fashionistas and celebrities on Instagram. (more…)

TWC x Aquila

Aquila – truly one of the best shopping sites dedicated to menswear – has recently undergone a content overhaul. They’ve teamed up with The Word Collective to develop engaging copy for their branded blog and product descriptions.

Over the past few months, we’ve delved into the wonderfully dapper world of menswear, adopting a strong, assertive, contemporary tone in devising words around their seasonal collections.


‘30 Under 30’ proves growing strength of social influencers

Who are the game changers in 2016? (more…)